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Breads are still very much a must-have in most American households these days. However, more of those loaves, rolls, buns, and other products making their way into shopping carts offer better-for-you benefits. Whether it’s high-protein, low-carb, zero-sugar, whole-grain, or a combination of BFY traits, bread producers need to keep on top of what health-conscious shoppers are reaching for.

This exclusive SF&WB webinar will provide forward-thinking industry pros with the information they need to give BFY-minded consumers the bread products they hunger for. Hear from various experts on what is driving these consumer preferences, key ingredients trends, and what else plays into purchase decisions, empowering producers to develop products that fit the bill.

Register for this free hour-long webinar to:

• Discover what is driving consumer preferences
• Learn about ingredients trends
• Find out what label-reading shoppers are looking for (and looking to avoid)
• Hear what resources can help maximize the chances of product success