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As health and wellness remain top priorities for today’s consumers, the demand for reduced- and zero-sugar products continues to surge. This webinar takes a deep dive into the evolving landscape of sugar reduction—exploring what’s driving consumer preferences, the latest innovations in product development, and market insights shaping the future.

Join us for expert-led presentations from Rosa Espinoza, Research Chef at CuliNEX, and John Crawford, Senior Vice President of Client Insights, Dairy at Circana, as they share data-driven trends and real-world strategies for success in this fast-growing category.

Key Takeaways

• Examine the latest consumer research driving demand for reduced- and zero-sugar products
• Explore flavor trends and discover how to keep consumers engaged with reduced- or zero-sugar dairy products
• Take a closer look at emerging trends in sugar reduction—and how they’re transforming the dairy landscape