One Chinese poultry company is setting out to become a leading international name in duck meat, a recent Global Meat News article says.

Headquartered in Henan province, the Huaying Agricultural Development Co Ltd already supplies chicken and duck to a vast Chinese network, as well as exporting to Germany and the UK. France seems to be their next target, after exhibiting successfully at the Sial International food show as a “Duck Industry Leader.”

Frozen processed duck in both bulk and packaged form currently leads Huaying’s sales. Their messaging touts the health attributes of duck over other meats, and the company invests in online staff training with modules in finance, human resources, and marketing, with the goal of becoming a “more efficient enterprise.”

Read more at Global Meat News