Curious cow and calf on a green grass pasture on a summer day. Cows on free grazing. Livestock farm. White and brown cow on green grass field

Last week, Tyson announced two new climate initiatives:

  • A first-of-its-kind Climate-Smart Beef Program to reduce greenhouse gas (GHG) emissions in the beef production process
  • Brazen™ Beef, the first beef product to receive USDA approval for a “climate-friendly” claim

Through the Climate-Smart Beef Program, beef emissions are measured down to the individual animal level, and then farmers and ranchers are incentivized to adopt sustainable agricultural practices to reduce those emissions.

“By providing farmers and ranchers with data, we hope to help them implement climate-smart agricultural practices, resulting in managing more farmland in our supply chain with regenerative methods, such as rotational grazing, silvopasture and tree management, and waterway and riparian management,” the company wrote in a blog post. “We hope these efforts will also help rebuild and enrich the soil, absorb more carbon and retain more water, promote healthy grasslands, and improve biodiversity.”

Brazen Beef was developed using data and information from the Climate-Smart Beef Program. It demonstrated a 10% reduction in GHG emissions compared to conventionally raised beef, earning the product USDA approval for a “climate-friendly” claim. Tyson plans to launch the product to consumers later this year.

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