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Some rules are meant to be broken! Consumers are increasingly looking for ways to balance health and indulgence while personalizing their nutrition to fit their lifestyle. With the growing demand for reduced sugar products, manufacturers face the challenge of breaking traditional rules to deliver great-tasting, clean-label, and nutritious offerings. Join Blommer, Mintel, and Incredo as we explore the trends, drivers for growth in sugar reduction, and the innovative tools available to help your brand stand out in today’s competitive market.