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Green Means Go: Your Sustainable Product Development Toolbox

July 31 @ 2:00 pm - 3:00 pm EDT

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Sustainability isn’t just good public relations. It’s good business. According to the latest 2024 Sustainable Market Share Index™ (SMSI) from NYU Stern and Circana, products marketed as sustainable grew 2.3x faster than conventionally marketed products and outpaced the total U.S. market’s 6.8% CAGR. The message is clear: shoppers still care, and smart companies are responding by embedding sustainability into the heart of innovation, supply chain strategy, and long-term value creation.

How do strategic innovation leaders, scientists and ingredient buyers incorporate sustainability into food and beverage new product development?

Attendees will learn about:

  • Consumers’ sustainability attitudes and behaviors
  • Measuring corporate sustainability activities
  • Certifying sustainable processes and ingredients
  • Funding new, cutting-edge sustainability ideas