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As retailers push for sustainability and efficiency, bakery producers are re-evaluating outdated clamshell and overwrap packaging formats. In this webinar, Harpak-ULMA experts Carlo Bergonzi and Josh Becker break down how tray sealing is emerging as a compelling solution for reducing plastic use, improving shelf life, and enhancing on-shelf product differentiation. You’ll learn how switching to film-sealed trays can eliminate freezing steps, simplify logistics, and reduce material costs—all while supporting consumer expectations around freshness and sustainability. Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

• Understand the limitations of clamshell and overwrap formats and why bakery brands are exploring smarter alternatives.
• Learn how modern packaging solutions reduce plastic usage and open the door to more sustainable and cost-efficient operations.
• Explore how packaging innovation can extend shelf life, reduce waste, and even eliminate the need for frozen distribution.
• See how packaging format can drive product differentiation and enhance consumer appeal on crowded retail shelves.