From TraceGains:
Brands are doubling down on innovation. Over 76% are ramping up investments in New Product Development (NPD) this year—a clear sign of accelerating momentum. But it’s not just about growth; it’s about responsible growth.
A significant 43% of brands now incorporate more sustainable ingredients into their product formulations. From farm to fork, they’re rethinking their impact on the planet. Meanwhile, 44% are diligently enhancing supply chain traceability. Transparency is no longer a buzzword; it’s a strategic imperative.
And here’s the clincher: for food businesses, a whopping 80% of their environmental footprint stems directly from the products created and sold.
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