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Beyond taste, consumers are looking to snacks for functional benefits. New research shows US consumers are interested in getting cognitive support from their candy and snacks, especially for mental energy, focus, and productivity. And more than half (64%) said they’re willing to pay a premium for the added nootropic support.

This webinar will provide industry pros with the forward-thinking insights and practical information they need to meet real-world consumer needs. We’ll showcase the latest consumer insights on smarter snacking, explore opportunities for product innovation, and explain the science behind ingredients that offer cognitive benefits.

Key Takeaways

• Understand consumer need states related to snacking and cognitive benefits
• Discover unique innovation opportunities through candies, chocolates, snack bars, baked goods, chips, and beyond
• Identify key ingredients and label claims that influence consumers’ purchasing decisions
• Understand the science behind claims and how they build trust with consumers