Fast Casual Restaurant Teams Up With Iconic Fashion Brand To Create Thousands of Protective Masks For All Employees
New York, NY (May 19, 2020) — Just Salad, the fast-casual concept serving healthy food at an affordable price, today announced a collaboration with American fashion designer and social activist, Kenneth Cole, to design, create and provide face masks to all Just Salad employees to keep them protected while working during the ongoing pandemic. The face masks will be given to thousands of employees in 45 locations in the greater New York City area, Chicago, Philadelphia, North Carolina and Florida.
The partnership came to fruition after executives at Kenneth Cole noticed the tremendous work Just Salad was doing and continues to do to support families and frontline workers in New York City during the COVID-19 crisis. The masks, which will come in Just Salad’s signature shade of Navy blue are being produced in Los Angeles and will have “ESSENTIAL” printed across the front with Kenneth Cole x Just Salad printed on the bottom right corner. These reusable masks also perfectly align with Just Salad’s ongoing commitment to reusability, waste reduction and belief that planetary and human health are complementary imperatives.
“We always seek to partner with like-minded brands to make a positive impact in our community,” said Nick Kenner, Founder and CEO at Just Salad. “We felt the work Kenneth Cole Productions has done to highlight frontline workers via The New Courageous Class initiatives perfectly aligns with our ongoing mission during this unprecedented time. The safety of our staff and guests has always been, and remains top priority, and we thank Kenneth and his team for enabling us to provide these masks. ”
“When we saw the work Just Salad was doing in support of the first responders during these unprecedented times, we reached out in the hope to feature these employees in our New Courageous Class campaign,” said Kenneth Cole, Founder & CEO Kenneth Cole Productions. “We are proud to design this important accessory that these individuals will wear proudly and hope that this is the first of many programs we can do together to shine a light on the everyday heroes in our community.”
The collaboration comes on the heels of several other Just Salad initiatives focused on feeding the frontlines and serving its communities during this time, including donating 10,000 meals a week to frontline workers at Mount Sinai hospitals, launching Just Grocery, a new service delivering pantry staples household essentials and meal kits and launching the company’s partnership with Little Owl Chef Joey Campanaro to create The Big Apple salad.
About Just Salad
Just Salad is a fast casual concept that cultivates healthier lifestyles by serving real food at an affordable price. With the freshest salads, wraps, warm bowls, avocado toast, and more, there’s something healthy for everyone. Just Salad is the home of the World’s Largest Restaurant Reusable Program, saving over 75,000 pounds of plastic each year through its reusable bowl program. The company was founded in 2006 in New York City and has nearly 50 locations in New York, New Jersey, Florida, Illinois, Pennsylvania, North Carolina, and Dubai.
About Kenneth Cole Productions, Inc.
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, and versatile footwear, clothing, and accessories for inspirational urban lifestyles under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the label Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men’s and women’s apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children’s footwear. The company’s products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website.
Over 35 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people’s wardrobes, as well as communities in need. He did what others didn’t and said what others wouldn’t. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Public Health and Civil Liberties.
ICR for Just Salad