After winning over Canada’s Dragon’s Den investors, Evive expands product sales across Canada and the US
MONTREAL, CANADA, FEBRUARY 2021, 2020 – Nutritious, time-saving and satisfyingly delicious, Evive’s blender-free smoothies – starring whole fruits and veggies, superfoods and plant-based protein – are proving it’s possible to eat healthy without sacrificing time, budget or flavour.
A rising star among nutrition brands worldwide, Evive was founded in Sherbrooke, Quebec, by Dominic Dubé and Claudia Poulin, who saw a gap in the market for delicious, wholesome meals that don’t require time-consuming prep or cooking. Dominic stepped away from his Engineering degree and Claudia paused her Master’s program, and together the health-savvy couple crafted their debut product prototype in their parents’ garage. In 2019, the pair appeared on Dragon’s Den to resounding success, receiving an investment offer that exceeded their initial ask. Today, their commitment to healthy food and impactful entrepreneurship continues to flourish as Evive, the product of their passions, swiftly expands across North America.
Evive has earned a place in the hearts of busy moms, students, entrepreneurs, gym-goers and anyone else seeking a high-quality, easily consumable meal in a hurry. The brand’s superfood-packed, certified organic and vegan smoothies are purposefully designed to promote physical and psychological health, with each combination tested and approved by nutritionists. Requiring just 30 seconds to make – simply pop the cubes in a bottle, add water, juice or plant-based milk and shake – the smoothies are also budget-conscious, priced between $3,65 and $4.25 per portion. Fourteen functional flavours are currently
available, each boasting ingredients targeted for brain support, glowing skin, detoxification and boosting energy, among other coveted benefits.
In addition to its cult-status smoothies, Evive offers a variety of healthy bowl and soup cubes that can be heated in mere minutes and added to pasta, rice or quinoa for decadent yet vitamin-packed sustenance. Whether Bam Chili boasting a cornucopia of black beans, tomatoes, pumpkin seeds, lime, corn and carrots enhanced with a sizzling blend of spices, to Mac Squash, whose flavourful mix of butternut squash, cashew, onion, nutritional yeast and miso offers an ultra-healthy substitute to the typical mac-and-cheese, Evive is granting consumers an attractive alternative to cooking that enhances access to antioxidant-rich ingredients.
“I’m very excited to introduce Evive to Canadian and US consumers, particularly as we approach the holiday season and need no-hassle and nutritious meals to fuel us through hectic days,” said Claudia Poulin, co-founder of Evive Nutrition. “The brand has come such a long way, and we are delighted by the support and love we’ve received from consumers and partners over the years. We designed Evive to inject flavour and fun into healthy eating, and we’re happy that people are enjoying our smoothie cubes as much as we do!”
Evive’s commitment to health and wellbeing extends to a passion for sustainability. In 2019, the company introduced its “Plant a Tree” initiative with Compensation CO2 Quebec, where the purchase of a box of 24 or 36 smoothies helps create and expand the Evive forest. Evive aims to plant more than 5,000 trees by the end of 2020, with an overarching goal of obtaining carbon-neutral certification in 2023. All products are packaged in recyclable containers made from salvaged water bottles, and shipment boxes are lined
with compostable hemp for an eco-friendly alternative to polystyrene coolers.
The first Canadian brand to successfully ship frozen foods, Evive sells its palate-pleasing products on their website through a subscription program. Online shoppers are able to customize their orders based on product preference, delivery frequency, product count and benefit of free shipping directly to their door. Products are also available at 2,000 stores across Canada, and 100 in the US. For more information, visit evivenutrition.ca.
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About Evive Nutrition
Evive is a pioneering nutrition brand whose antioxidant-packed, time-saving and satisfyingly delicious blenderless smoothies have raised the standard for budget-friendly, ready-to-go meals. Starring whole fruits and veggies, superfoods and plant-based protein, the brand’s smoothies and meal cubes are purposefully designed to promote physical and psychological health, with each combination tested and approved by nutritionists. Evive’s commitment to health extends to the health of the planet, with its “Plant a Tree” initiative supporting an overarching goal to obtain carbon-neutral certification by 2023. The brand
has expanded quickly across Canada and the US, thanks in part to a successful appearance on Dragon’s Den that resulted in offers from all five investors and a final agreement exceeding the initial ask. evivenutrition.ca.
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