Afresh Builds Out Leadership Team with Appointment of Jeff Kolesky as CTO Amid Rapid Growth

SAN FRANCISCO, October 19, 2021 – Afresh Technologies, an AI-driven technology company building solutions that are transforming the fresh food industry, today announced the appointment of Jeff Kolesky as Chief Technology Officer. Kolesky joins Afresh amidst a period of accelerated growth, as the company continues to provide tools for the multi-trillion-dollar fresh food industry, and expand the retail partners it serves, including recent new customers CUB and Bashas’. His leadership will supercharge this growth by supporting the development of new products as well as scaling these solutions across the company’s ever-growing set of customers. 

Kolesky brings over two decades of technical expertise from across the health, education, and environmental industries to his new role. Formerly the CTO of Opower, he tactically scaled the company to 500 employees and $100 million in annual revenue in just seven years. He later served as Technical Director at Fitbit, where he was instrumental in guiding decision making and systems design for hundreds of engineers. Following the company’s acquisition by Google, he became a Senior Staff Software Engineer with Google, where he was responsible for the discovery and strategic planning for the migration of Fitbit’s services and data into Google’s technical infrastructure. Kolesky’s extensive experience building and leading a vast array of technical teams will undoubtedly prove invaluable to the future of Afresh.     

“Afresh’s mission is universal – food is such a fundamental aspect of our lives, so impacting food waste and access to fresh food is a goal that we can all stand by,” said Kolesky. “I’m excited to join Afresh’s passionate leadership team and play an active role in delivering results for our retail customers while driving positive change for our communities and planet.”   

“Afresh has grown at lightning speed in 2021 and continues to accelerate,” said Matt Schwartz, CEO of Afresh. “In looking to fill the CTO role, we searched far and wide for an individual that could harness the potential of this rapid growth within a multi-trillion-dollar food industry. In Jeff, we found that person, and we’re thrilled to welcome him to our leadership team.”   

Kolesky will leverage the company’s existing technology and deepen its technical expertise to help drive Afresh’s rapid expansion, furthering the company’s mission to eliminate food waste and make fresh food accessible to all. He holds a B.S.E from Duke University in Electrical Engineering and Computer Science, with a concentration on integrated circuits and computer architecture.   

About Afresh Technologies   

Afresh Technologies develops A.I.-powered solutions that optimize merchandising, ordering, and operations for all fresh departments. Afresh significantly reduces food waste, improves its partners’ profitability, and makes fresher, healthier food more accessible to all. One-third of all food is thrown away each year, and Afresh is addressing this enormous problem, which leads to expensive losses for grocers and significant impacts to the environment. Afresh is a Series A startup based in San Francisco that was founded in 2017 by Matt Schwartz, Nathan Fenner, and Volodymyr Kuleshov. Learn more at

Jeff Kolesky