Humm Kombucha Receives $8MM in Funding from Naturally Gerber Finance

NEW YORK, Oct. 19, 2021 – Humm Kombucha, maker of probiotic kombucha drinks, today announced it secured a $8MM line of credit from Gerber Finance, an eCapital company and the leading finance partner for companies experiencing accelerated growth. The deal was completed under the company’s Naturally Gerber Finance division, which focuses on CPG brands in the natural, organic and wellness space.

Humm Kombucha was founded in 2009 with the mission of helping people feel good. Today, Humm Kombucha is available in all 50 states as well as Sweden and Guam, with further expansion ahead. The financing will be used to fuel the brand’s rapid growth and as working capital to hire staff, buy machinery, and fund large-scale retail programs and marketing initiatives.

“Gerber Finance’s genuine desire to be long-term and collaborative partners stuck out to us and made a lasting impression,” said Aaron Kitchell, VP of Finance at Humm Kombucha. “The team took the time to understand our business, our company, and our mission. They recognize the significance of building relationships, and we couldn’t be happier with our decision to partner with them.”

“We are passionate about brands that are positively impacting people’s health and happiness and have deep experience with natural food and beverage companies, in fact, the head of our Naturally Gerber division was previously CFO of Numi Tea,” said Jennifer Palmer, CEO of Gerber Finance. “With our similar values and commitment to lasting partnerships, it made natural sense to work with Humm Kombucha. We look forward to our flexible financing and expertise in the space helping to move Humm Kombucha forward in their success.”

Gerber launched its Naturally Gerber Finance division in 2020 to serve the needs of its growing base of natural products companies in its portfolio. The team has funded over dozens of natural products companies including Stasher, Coola, and Om Mushroom Superfood.

About Humm Kombucha

Humm is a healthy beverage company that’s on a mission to help people feel Better than Good. Humm makes a healthy drink that doesn’t taste like it — our kombucha tastes just as good as it is good for you. Founded in 2009 by kombucha enthusiasts Jamie Danek and Michelle Mitchell, the company is one of the largest, fastest-growing, and beloved kombucha brands. From the company’s early days brewing in the founders’ kitchen through its movement to a full-scale brewery, Humm Kombucha has remained focused on taste, accessibility, and overall wellness because health and happiness go hand-in-hand. Humm can be found in all 50 states and at retailers including Target, Walmart, Safeway, Costco, and Whole Foods locations. Humm is headquartered in Bend, Oregon. Visit Humm online at

About Gerber Finance

Gerber Finance is the leading financing partner for companies experiencing accelerated growth. Its asset-based lending (ABL) structure allows companies to retain equity while driving sustainable profit. The company’s flexibility, care, and tailored structures make them an ideal partner for companies with seasonality in their business. Gerber Finance is an eCapital Corp., company. For more information, please visit:

About eCapital Corp.

eCapital Corp. is committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, and asset-based lending. Through its Commercial Finance and Freight Factoring divisions and its portfolio companies Advantedge Commercial Finance Ltd. and Gerber Finance, Inc., eCapital offers capital solutions to a broad set of industries. Based in Miami, Florida, eCapital is an innovative leader in providing flexible, customized cash flow to businesses. For more information about eCapital, visit