Dr. James Marsden counts more than forty years of experience in the food industry with a strong background working with government officials, regulators, food companies, trade associations and academia.
Oct, 2021, Santiago, Chile – The Live Green Co., the Chilean-origin food tech company that helps manufacturers replace animal, artificial and ultra-processed ingredients with natural plant alternatives, today announced the establishment of an expert international-standard advisory board and that Dr James Marsden would be joining it.
Described by The Meat Industry Hall of Fame as “the smartest guy in the room”, Dr Marsden brings decades of expertise to The Live Green Co, having authored hundreds of publications covering biosecurity, food safety, public health, processed meat technology, and quality management.
The Live Green Co uses ancestral wisdoms, biotech and machine learning to find 100% natural replacements to the animal, artificial and ultra-processed ingredients and additives in food products.
“I am committed to the Live Green Co’s mission of safe, sustainable and natural food,” Dr Marsden said.
Dr Marsden has advised the White House on food safety and nutrition, and testified on numerous occasions to the United States Congress, the US Food and Drug Administration (FDA), and the US Department of Agriculture (USDA). He served as an official adviser to the USDA during the development of the Hazard Analysis and Critical Control Point (HACCP) Food Safety Regulation and on issues relating to Food Imports and Transportation.
Moreover, Dr Marsen’s work in understanding E.coli O157:H7, Salmonella, Listeria Monocytogenes and Norovirus bacteria spreads led to innovations in food safety. Dr Marsden had joined Chipotle in 2016 as their Executive Director of Food Safety, to direct food safety programs at Chipotle Mexican Grill, Shop House Restaurants and Pizzeria Locale.
“We’re more aware than ever about how the world around us can immediately affect our health in either a positive or adverse way,” said Priyanka Srinivas, Founder and CEO of The Live Green Co. “At The Live Green Co, we believe that the first step to eating healthy is knowing you can trust the food you’re buying. As we seek to change the way we think about where our food comes from and how it’s made, we are extremely pleased to welcome Dr Marsden’s guidance and look forward to his priceless insights.”
The Live Green Co. is a winner of the 2021 Falling Walls competition, in the category of Breakthrough Science Start-Ups. In December 2020, Mexican multinational food conglomerate Sigma Alimentos purchased a minority stake in the company.
About The Live Green Co.
The Live Green Co. is a Chilean startup founded by Priyanka Srinivas in 2018. The company aims to re-imagine every food product on the supermarket shelves at scale using their proprietary technology and disrupt the way the world eats. The company is backed by Start-Up Chile, P18 Puerto Rico, ProVeg Germany, Respond – BMW Foundation, Thought for Food and investment firms across Latin America. Find more details at www.thelivegreenco.com
