Whoa Dough, a Line of Plant Based, Gluten Free & Vegan Cookie Dough Bars, To Launch New 4-Packs at Natural Products Expo West

Cleveland, OH, Feb. 16, 2021 – Whoa Dough, a line of delicious and healthy, plant-based on-the-go cookie dough bars, will showcase six of the line’s flavors at the Informa Market’s Natural Products Expo West March 8 – 12 in Anaheim, Calf.  The bi-annual show features thousands of natural specialty food and beverage products from domestic and international exhibitors. Whoa Dough, which is exhibiting in booth #N2011, will also debut it’s new product 4-packs as well as offer prepackaged samples to those who stop by.

The tasty, plant-based Whoa Dough line is Certified Gluten-Free, Vegan, Dairy-Free, Soy-Free, Soy-Free, OU Kosher, and Non-GMO Project Verified. The bars contain a number of allergy-friendly ingredients like whole-grain oat flour and chickpea flower, and are lower in calories than most comparable snacks (between 140 – 170 calories per serving). Best of all, they taste just like homemade cookie dough.

Whoa Dough bars are available in six flavors: Chocolate Chip Cookie Dough, Brownie Batter Cookie Dough, Sugar Cookie Dough, Sprinkle Sugar Cookie Dough, Peanut Butter Cookie Dough, and Peanut Butter Chocolate Chip Cookie Dough.

The bars can be enjoyed chilled, on-the-go, or baked at 350 degrees for 10-12 minutes. Whoa Dough bars offer consumers a quick and easy option without sacrificing on quality – and the whole family can enjoy them. The colorful packaging in shades of blue, orange, yellow, purple, and pink makes the bars easy to find on the shelf.

Whoa! Dough Cookie Dough Bars were invented by Todd Goldstein, whose family was looking for tasty but healthier gluten-free snacks for his two young sons, who are both gluten-intolerant, along with Todd. The family sought a snack that wasn’t void of nutrition like most cookies and candy, but still tasted great and which they all could enjoy. Not finding one that met their expectations, Todd embarked to create a snack himself.

“We challenged the cookie dough status quo and created a real cookie dough indulgence that rewards healthy eaters and is a snack we are happy to give to our kids,” said Todd Goldstein. “Whoa! Dough bars are a tasty and healthy alternative snack,” he added.

Whoa Dough offers free-standing floor displays in addition to its retail ready 10 count boxes.

Whoa Dough’s top retailers include Giant Eagle, Heinen’s, Tops, Paper Source, Festival Foods, Central Market, Gopuff, and several others. The brand is distributed by KeHe, Pod Foods, and River Valley.

Learn more at whoadough.com and follow @whoadough_ on Instagram.

About Whoa Dough

Whoa Dough is a cookie dough company on a mission to bring more snack-happiness to the world. Sweet, right? Whoa Dough was launched in 2020 by one smart cookie who, along with his sons, had been diagnosed with gluten intolerance. But what began as a bummer became a big idea that took cookie dough where it had never been before. Today, Whoa Dough is home to wildly crave-able cookie dough snack bars that are certified gluten-free, dairy-free, soy-free, and egg-free. Plus, each dough-licious bar contains 4–5g of protein, less than 10g of sugar and 100% plant-based ingredients. Whoa. Just, whoa.

About the Natural Products Expo Wes About Informa Markets 

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

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