Kraft and Gatorade topped YouGov’s 2023 rankings for food and beverage brands. Every day, YouGov asks consumers, “When you are in the market next to make a purchase, which brands would you consider?” The percentage of consumers who would consider a particular brand is its “consideration score.”
Here are this year’s rankings for food and beverage:
Top 10 food brands
- Kraft
- Hershey
- Frito-Lay
- M&M’s
- Campbell’s
- Lay’s
- Pillsbury
- Doritos
- OREO
- Land-O-Lakes
Top 10 beverage brands
- Gatorade
- Lipton
- Coca-Cola
- Ocean Spray
- Tropicana
- Minute Maid
- AriZona Iced Tea
- Welch’s
- V8
- Folgers
