With a brand value of $22.4 billion, Nestlé was again named the world’s most valuable food brand in Brand Finance’s latest annual report. Nestlé has held this top spot each year since 2015.
“With a rich heritage and a portfolio of trusted brands,” said Savio D’Souza, Valuation Director at Brand Finance, “Nestlé has built a legacy of success and an unmatched global reputation, enhanced by its enduring dedication to creating a healthier and more sustainable future for all.”
To determine a brand’s value ranking, Brand Finance uses a complex valuation methodology, resulting in a rating that ranges from D to AAA. Brand Finance also calculates the relative strength of brands based on marketing investment, stakeholder equity, and business performance, resulting in a Brand Strength Index (BSI) score.
On the beverage side, Coca-Cola remained the world’s most valuable and strongest non-alcoholic beverage brand this year, with an AAA+ rating and an 89.6/100 BSI score.
Other notable food and beverage brands on the 2023 ranking include:
- Hershey kept its designation as the world’s strongest food brand, earning an AAA+ rating and a BSI score of 91/100.
- Healthy Choice, a new addition to the top 100 most valuable food brands, is this year’s fastest-growing food brand, with a value increase of 190%.
- Increasing its brand value by 208%, Nespresso was named this year’s fastest-growing non-alcoholic drinks brand.
- Snack brands have been rising through the ranks this year. The top five snack brands — Lay’s, Doritos, Want Want, Cheetos, and Tostitos — were able to boost their brand values significantly, with an average increase of 40%.
- Energy drink brands Red Bull, Monster, and Gatorade held onto their rankings in the top 10 most valuable non-alcoholic drink brands.
See the full ranking to learn more.
