New Food and Beverage Product Launches, February 12 – 16

The latest food and beverage products coming to shelves this week include a spring-flavored mix of cream-filled wafers, culinary-inspired baby food pouches, and a superfood hydrator that supports healthy digestion.

Base Culture: Simply Bread

Base Culture’s new Simply Bread line is bringing the first clean ingredient and gluten-free bread option to the bread aisle.

Available in Classic Sandwich, Honey White, and Seeded varieties, the bread line is made with a clean flour blend of tapioca, coconut, almond, chickpea, flax, and hemp. Each slice offers 8 grams of fiber, and the bread is Certified Gluten-Free and Non-GMO Verified. Simply Bread is the brand’s first shelf-stable bread, following its Frozen Slice Bread varieties. 

Base Culture’s Simply Bread line is available at Whole Foods Market nationwide for $7.99.

Serenity Kids: World Explorer Pouches

Serenity Kids is launching World Explorer Pouches, a new line of low sugar, high fat baby food pouches. 

With six culinary-inspired varieties — Free Range Chicken Coconut Curry, Grass Fed Beef Chimichurri, Wild Caught Salmon Teriyaki, Free Range Chicken Tikka Masala, Grass Fed Beef Kabob, and Free Range Chicken Mexican Inspired Stew — the new products offer 3 grams of sugar and no added sugar, 5 grams of protein, and 5 grams of fat. They’re made with only ethically sourced, regeneratively certified meats and Certified USDA Organic vegetables, herbs, and spices; third party tested for over 200 heavy metals and contaminants; and packaged in BPA-free, shelf-stable pouches. 

World Explorer Pouches are now available at Walmart for the suggested price of $4.00 each or online on Amazon and Serenity Kids’ website.

Loacker: Minis Spring Mix Wafers

Loacker announced the launch of its new Loacker Minis Spring Mix, an 80-count bag of mini cream-filled wafers including individually-wrapped vanilla, lemon, and raspberry-yogurt flavors.

Minis Spring Mix will be available starting this month at Costco stores nationwide and Instacart.

Blume: SuperBelly

Blume is introducing SuperBelly, a new superfood hydrator available in Strawberry Hibiscus, Lemon Ginger, and Acai Pomegranate flavors. 

SuperBelly not only provides hydration but contains ingredients to support healthy digestion, including BC30 probiotics, gentle prebiotics sourced from Jerusalem artichoke, and apple cider vinegar. It’s packaged in a convenient, on-the-go format and is sugar-free, plant-based, and a great source of magnesium and vitamin C.

SuperBelly is available for purchase on the brand’s website for $32 per 15-serving package. 

CELSIUS: Sparkling Raspberry Peach

CELSIUS is adding a new flavor to its energy drink lineup — Sparkling Raspberry Peach.

The new sparkling flavor offers the taste of sweet peaches and tangy raspberries, with 7 essential vitamins and no sugar. 

Sparkling Raspberry Peach is now available nationwide.