VICTORIA, BC, CAN, October 29, 2024 — Today, Epicure, the company whose core value is that good food is the foundation of healthy living, offering customers easy, healthy meal solutions, announces a new executive is joining its team, Samantha Toomey Ballard as Vice President of Field Development.
With over twenty-seven years of success in the Canadian market, the company expanded into the United States just five short years ago. With the addition of a new U.S. executive, Epicure is positioning itself for further expansion in the U.S. market and a continuation of its legacy business in Canada.
-Samantha Toomey Ballard joins as Vice President of Field Development. Ballard has over a decade of direct sales experience with Stella & Dot and was top in global recruitment four years in a row; her personal lifetime sales exceed half a million dollars. She has worked with several other growing food and beverage direct sales brands, including ONEHOPE Wine and oHHo Botanicals, where she grew sales by 300% in her first month and in six months increased its field sales business by 10x. Ballard has a background in sales, management, business development and strategic field training. A social media expert, she’ll lead the company’s social strategy, which has a combined following of nearly half a million followers across various social platforms as well as directly manage the sales and field development efforts of the business.
Amelia Warren, Epicure CEO says, “With Ballard joining our leadership team, we anticipate a strong next wave of growth in the U.S. As part of our U.S. expansion plan, we’ll also launch our Good Food. Real Results program in 2025 to make healthy cooking and staying on track easy, allowing people to meet their health and wellness goals and see real results.”
About Epicure
Founded in 1997 in Victoria, British Columbia by Sylvie Rochette, Epicure’s core value is that good food is the foundation of healthy living, families and community. Its goal is to change the course of the next generation’s wellness and relationship with food by making mealtime easy. It offers 100% gluten-free and 85% Non-GMO Project Verified meal prep kits for dinner, dessert, baking and drinks, as well as cookware. All products are free of high fructose corn syrup, preservatives and artificial colors.
The largest direct-selling company in Canada, Epicure’s business model supports thousands of entrepreneurs in Canada and the United States. A female-founded and female-led family business, the mission of Founder Rochette and her daughter, CEO Amelia Warren, is to bring people together and support those in need. Epicure has donated over two million meals through its partnerships with Food Banks Canada and Feeding America. Through its Epic Life Challenge, over 22,000 people have joined Epicure’s supportive community with the goal of transforming their bodies. To learn more visit www.Epicure.com and follow the company on Instagram, Facebook, Twitter, TikTok and Pinterest.
