Free Rein

Dill pickle-flavored chip dip, lion’s mane tomato juice, and buttery, flaky croissant-style bread are among the latest food and beverage products launching this week. 

Pillsbury: Funfetti The Elf on the Shelf Cookie Mixes

Photo: Pillsbury

Pillsbury is introducing three Funfetti The Elf on the Shelf Cookie Mixes — Sugar Cookie Mix with Candy Bits, Hot Cocoa Cookie Mix, and Sugar Cookie Mix with Peppermint Candy Cane Sprinkles. 

The limited-edition Cookie Mixes will be available at retailers nationwide from October to December 2023, priced at $2.50 to $5.00 per 15-ounce box.

Good Foods: Dill Pickle Chip Dip

Photo: Good Foods

Good Foods announced the first product in its new chip-inspired dip line — Dill Pickle Chip Dip.

Flavored with dill and Dijon mustard, the cauliflower-based line is free of the top 9 allergens and has just 50 calories per serving.

The new dip is available at Target stores nationwide for the suggested price of $4.49 per 8-ounce container.

Free Rein Coffee Company: Brand Launch

Photo: Free Rein Coffee Company

Actor Cole Hauser of Yellowstone officially launched Free Rein Coffee Company this week, a new coffee and lifestyle brand featuring six different blends — Homestead, Heavy Spur, American Dirt, Mesteño, Branded, and Prospect.

The coffee is a tribute to hard-working cowboys and the rugged spirit of the West and is available for purchase on the brand’s website for $15.99 per 12-ounce bag. Free Rein will be donating a portion of the proceeds of their sales to the nonprofit Special Operations Warrior Foundation

Natalie’s Orchid Island Juice: Tomato Lion’s Mane Juice

Photo: Natalie’s Orchid Island Juice

Natalie’s Orchid Island Juice is adding Tomato Lion’s Mane to its holistic juice line. The new juice features just 50 calories and five ingredients — fresh-pressed American green tomatoes, tomatillos, lime, lion’s mane mushrooms, and Himalayan salt. 

Tomato Lion’s Mane is available to purchase on the brand’s website or in Kroger’s stores nationwide.

Jackson’s: Spicy Jalapeño Sweet Potato Chips

Photo: Jackson’s

Jackson’s announced the latest flavor joining its line of sweet potato chips — Spicy Jalapeño Sweet Potato Chips with Avocado Oil. 

The new flavor features hints of onion and garlic and is the spiciest option among the company’s current offerings. All snacks from Jackson’s are made with heirloom, non-GMO sweet potatoes kettle-cooked in premium oils. They’re free from artificial flavors and ingredients, free of the top 9 allergens, and vegan, Kosher, gluten-free, and grain-free.

Spicy Jalapeño is available online and in select retailers nationwide, priced at $1.29 per 1-ounce bag and $4.49 per 5-ounce bag.  

Thomas’: Croissant Bread

Photo: Thomas’

Thomas’ is introducing Croissant Bread, a new take on the classic French pastry.

The new bread is made via a croissant-style lamination process that creates 72 layers in each loaf. The croissant-style bread is pre-sliced for convenient toasting and topping and made without high fructose corn syrup.

Croissant Bread will be available to consumers in the Northeast for the suggested retail price of $5.99.

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