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Beverages continue to evolve beyond a pure hydration and refreshment solutions. Manufacturers are exploring better-for-you ingredients, pack size and more to appeal to today’s consumers. However, brand owners still are contending with uncertainties in the market that could impact performance in the year to come. In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporations provide an in-depth look at the past year and what the future holds for them in 2025.

Insights provided will include:

• The top categories and performers of the past year
• Innovations that are propelling the market
• How inflation and other factors have affected growth
• Projections for the year to come

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