Own the Digital Shelf: Strategies for Food & Beverage Companies

Thursday, June 17 @ 12:00 pm – 1:00 pm MT | Featured webinar sponsored by Nuxeo

 

Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands. Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
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Improving CPG Product Discoverability and Conversion on the Digital Shelf

April 29 @ 1:00 pm - 2:00 pm

CPG e-commerce is booming with a record $9.3 billion in online grocery sales in January 2021 alone. The number of consumers searching for products based on health, wellness or lifestyle preferences is also experiencing rapid growth with over 200 million Americans searching beyond brand names for CPG products to meet their individual needs.

Winning the digital shelf at retailers like Target and Walmart amidst these disruptive trends requires CPG brands to create a new type of commerce experience fueled by a new type of product data. The winning brands are tailoring product content to meet rapidly evolving shopper preferences and delivering this accurate, high-quality content to retailers at the speed of e-commerce.

In this webinar you will learn:

-The hidden risks and opportunities for brands caused by digital disruption.
What brands need to know about how leading retailers like Target and Walmart are embracing health, wellness and lifestyle programs to boost growth.

-How leading brands are removing roadblocks and tapping into new data sources and content distribution strategies to excel on the digital shelf (and how to replicate their success).

-How to improve e-commerce discoverability and conversion across retail channels by creating high-performing product content at initial set-up and optimizing existing product content.

Details

Date:
April 29
Time:
1:00 pm - 2:00 pm
Event Category:
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