Vivafil Filled Cookies

PENNSAUKEN, N.J., March 4, 2019 – Puratos’ Vivafil range of preservative-free fruit fillings was selected as the winner of the American Society of Baking’s (ASB) 2019 Innovation Award in the Health, Wellness and Nutrition category.

These awards recognize companies in the grain-based food industry for their innovative development and implementation of leading-edge products. The award in the Health, Wellness and Nutrition category is given to companies that have demonstrated dedication and ongoing contribution to the advancement of bakery products and operations promoting a healthy lifestyle.

Puratos formulated Vivafil, a ready-to-use, versatile and preservative-free fruit filling, to meet the growing consumer need for freshness, naturalness and transparency – without compromising on taste! Indeed, the groundbreaking product range fills the gap in more ways than one.

Made with high-quality ingredients, Vivafil delivers the great taste and reliable performance needed by artisan, industrial and retail bakers. Puratos’ fruits are carefully sourced and selected to ensure the highest quality, and provide flavors and textures reminiscent of jam the way grandma used to make it — wholesome, clean and delicious.

Vivafil was formulated using the fundamental principles of food safetywater activity and hydrocolloid synergies.  With its superior bake stability, Vivafil performs when used before or after baking. Not only is it perfect for a wide range of short-shelf life applications, but for long-shelf life finished goods, too – offering endless possibilities for applications such as filled cookies, layer cakes, snack bars, and more.

The entire range of Vivafil flavors are produced in Puratos’ state-of-the-art manufacturing facility located in Pennsauken, NJ. The combination of Puratos’ technologically advanced processing and packaging capabilities, automated cleaning systems, ultra-clean environment and formulation expertise has made it possible to produce Vivafil fruit fillings without the need to add preservatives.Vivafil contains no high-fructose corn syrup, no artificial colors, no artificial flavors and no preservatives. Vivafil is available in pails or drum packaging units, and has a guaranteed shelf life of six months in ambient storage conditions.

Vivafil currently comes in four fruit flavors: Raspberry, Wild Blueberry, Apricot and Apple.

Additional information on Vivafil and all Puratos clean(er) label solutions can be found at

About Puratos
Puratos is an international group, which offers a full range of innovative products and application expertise for artisans, industry, retailers and foodservice customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities. In the US, we are headquartered in Pennsauken, New Jersey and have five production sites, six regions and six innovation centers.

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SOURCE: Puratos

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