Remote Production Abilities Key to Success of Tillamook Social Strategy
PORTLAND, Ore. – Known for its top-quality, best-tasting dairy products, including cheese, ice cream and yogurt, among others, Tillamook County Creamery Association (Tillamook) has tapped Sparkloft Media to produce consumer-facing social media content. As one of the
preeminent brands in the food and beverage category, the farmer-owned dairy cooperative will rely on Sparkloft’s social media insight, innovative animation and production styles, and
background in CPG content creation, to keep Tillamook fans and followers entertained and
up-to-date on all important news, releases and recipes.
Consumer purchasing habits have dramatically shifted due to present-day circumstances,
putting a stronger emphasis on brands’ social media efforts. Additionally, with at-home cooking and experimental baking leading social trends, it’s more important than ever to stay on the cusp of social relevance. In the case of Tillamook, an organization holding a strong position within grocery stores around the nation, its content calendar, planned months in advance, had to be quickly repositioned with more relevant stories that inspire, as consumers shelter in place while enjoying dairy products in new and exciting ways.
Sparkloft Media, a Portland-based social-first creative agency, is tasked with planning, designing and creating social media content to keep Tillamook loyalists entertained and informed, while also working to boost awareness and affinity during expansion of the brand throughout the United States.
As social-distance regulations disrupt the traditional creative production approaches by brands and agencies, Sparkloft quickly pivoted to remote production to build Tillamook’s content library. Whether it’s a small table-top photoshoot, or a more complex production involving a remote studio and food stylist, Sparkloft has developed safe and impactful productions to fulfill the constantly evolving content plan. Content featuring the results of these shoots, as well as animations and videos, have recently been completed, with more production planned for summer months.
“Sparkloft Media has been a great partner. Their ability to adapt creative services and still
produce studio-quality work as we are all in remote workplaces, has been a big asset for us,” says Vice President, Marketing, Sue Kapllani, Tillamook. “We are grateful they were up to the challenge of quickly evolving, yet safely managing content production to stay active and relevant in the social space, so we can remain connected with our beloved consumers.”
“Social media is ever-growing; an essential tool for staying connected, especially while we’re spending more time at home,” says Martin Stoll, CEO Sparkloft Media. “We’re honored to help build an even more engaging social media presence for Tillamook, an Oregon-grown brand like ourselves, elevating content to reach audiences of all ages and interests for its products. Refreshed social content is in high demand, and maintaining an effective remote production for this innovative, challenger-brand, positions Sparkloft as the perfect partner, as it is both essential to our business and quick client turnaround.”
The partnership between Sparkloft Media and Tillamook initially began with a project in 2018, with Sparkloft providing consumer sentiment analysis on brand perception and flavor trends. Sparkloft encourages social media fans to like, comment and follow Tillamook at:
https://www.instagram.com/tillamook/.
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About Tillamook
Founded in 1909 as a farmer-owned cooperative, the Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook has earned top awards for their cheese, ice cream, sour cream, butter, cream cheese and yogurt products made with unwavering values that never sacrifice or compromise quality for profit. The TCCA is currently made up of almost 80 farming families, primarily based in Tillamook County, Oregon. Tillamook operates production facilities in Tillamook and Boardman, Oregon and employs nearly 900 people throughout the state. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on Tillamook, visit Tillamook.com.
About Sparkloft Media
Headquartered in Portland, Oregon, Sparkloft Media has specialized in social media from its
inception, leading insights-driven and human-centric conversations and content for clients
around the world. Sparkloft Media supports its clients with social media strategy, content
marketing, community management, trend reporting, social media co-ops, training and
education, social commerce, integrated campaigns and influencer programs. For more
information, visit sparkloftmedia.com.
Media Contact:
Seth Buchwalter
PR Manager, Sparkloft Media
[email protected]
(518) 788-8038
