Asset-based lending leader expands baby care specialty under newly formed Naturally Gerber Finance division

SAN FRANCISCO, October 22, 2020 – Gerber Finance, a leading finance partner for companies experiencing accelerated growth, announced the closing of a line of credit to Cerebelly, maker of organic, brain-supporting baby food. Cerebelly joins Gerber’s baby care product specialty under its recently launched Naturally Gerber Finance division, helping fast-growing companies in the natural products industry.

“Our flexible structure and hands-on partner approach is a great fit for companies in the baby care industry – and natural products as a whole – that are on a rapid growth trajectory,” said Jennifer Palmer, CEO of Gerber Finance. “We’re highly committed to this space, as evidenced by the launch last month of our Naturally Gerber Finance division spearheaded by industry veteran Andrew Hollingsworth.”

The global baby care industry is expected to grow to $108 billion by 2024, as parents are becoming more discerning about the sourcing, ingredients, and materials used in baby food and products, creating a boom of new companies in the space. In addition to Cerebelly, Gerber works with several other clients in the baby care product space including Baby Gourmet Foods, Inc., Dapple, and Tea Collection.

Cerebelly makes baby food that provides specific nutrients that function with critical windows of brain development to nourish a baby’s mind. Products are veggie-first and 100% plant-based, tested for low heavy metals, nutrient-dense, organic, no sugar added, and no refrigeration required. The funding from Gerber will be used as working capital to support the fast-paced growth of the company.

“Our investors have partnered with Gerber Finance on past deals and have been so impressed with their insights, knowledge, and flexibility that they referred us to the Gerber team to support our burgeoning business,” said Nick Langan, CoFounder, Cerebelly, Inc. “We are quickly learning just how partner-oriented Gerber is and look forward to them helping us with our rapid growth.”

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About Gerber Finance

Gerber Finance is the leading financing partner for companies experiencing accelerated growth. It’s asset-based lending (ABL) structure allows companies to retain equity while driving sustainable profit.  The company’s flexibility, care, and tailored structures make them an ideal partner for companies with seasonality in their business. For more information, please visit: