The shortest month of the year has come to a close, but not without its share of food industry news and updates. From e-commerce to Gen Z, here are our most-read articles for February.
#1. Are Your Lost Customers Gone Forever? Smart Data Strategies Can Put You on a Path to Recovery
Product shortages during the pandemic caused many consumers to leave their favorite brands in favor of those that still had items in stock. It’s not too late to win those customers back — but it will require better data and AI-powered analytics.
#2. How Food Brands Must Adapt to Changing Online Shopping Needs As Consumers Embrace eCommerce
eCommerce was a clear winner in a year filled with uncertainty. As the needs of online shoppers continue to grow and evolve, here are a few eCommerce strategies brands can employ to ensure success.
#3. Why Aren’t Food Marketers Designing for Gen Z Yet?
Gen Z is now the largest consumer group, yet many companies still focus on the Millennial audience. Here’s a look at what Gen Z is all about and how brands can effectively reach them where they are.
#4. Recruiting Gen Z for Food Industry Jobs
We looked at Gen Z as consumers — but what do they look for in a job? In a company? Recruiting this generation calls for an understanding of their values and how to inform them of career opportunities in the food industry.
#5. Up 14.2%, Sales Growth for Organic Produce Outpaced Conventional in 2020
Despite the unpredictability of the past year, organic produce sales grew at greater rates than conventional produce. Here’s a look at some of 2020’s top-selling items and the latest organic industry developments.
