Puratos USA looks to strengthen its leadership position in health and well-being bakery solutions with a fat-reducing and cost-saving bread improver.
Pennsauken, NJ, July 27, 2021 – Leading bakery ingredient supplier, Puratos USA, is changing the game for soft, sweet breads with the launch of Intens Puraslim. With Puraslim, bakers can reduce both calories and saturated fat in their breads as well as increase the cost-efficiency of bread production—all while keeping breads outstandingly tasty and fresh.
“From Puratos’ proprietary global consumer study, Taste Tomorrow, we know that 39% of consumers check nutrition labels on baked goods for fat content,” explains Sean Hart, R&D Manager for Bakery Mixes & Improvers at Puratos USA. “But typically, they expect baked goods with lower fat to have a different taste. At Puratos, we were determined to create a product that helped manufacturers reduce fat and costs, without changing the consumer’s experience in these indulgent baked goods.”
Intens Puraslim can reduce up to 50% of in-dough solid fat in sweet bread and pastry recipes. This latest innovation can be added to doughs that have a minimum of 10% fat, such as cinnamon rolls, danish, brioche, tortillas, and conchas.
Intens Puraslim features a patented enzyme found in Yellowstone National Park that can provide a more pleasant short bite at high temperatures. Puratos researchers discovered this enzyme and its ability to improve the texture of bread through our Innovation Inspired by Nature approach, which focuses on enzymes as a natural resource in developing better-for-you bakery solutions.
In a recent sensory study, Puratos found that consumers were unable to differentiate between two cinnamon buns when tasting both a full-fat bun and a 50% reduced-fat cinnamon bun made with Intens Puraslim.
Using Intens Puraslim can benefit bakers by saving on costs—particularly given volatile butter and margarine prices—and improving operational efficiencies with reduced mix time and elimination of refrigerated ingredients. And consumers reap the rewards by having delicious, indulgent sweet breads that are lower in calories and fat!
To learn more about Intens Puraslim, contact a Puratos sales representative or order on the MyPuratos webshop today!
About Puratos
Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.
For further information, visit www.puratos.com.
