Puratos USA Tackles the Glazing Challenge

Puratos USA’s shiny new Sunset Glaze Easy Plus makes adding a premium look to baked goods a piece of cake

Pennsauken, NJ, August 3, 2021

With over 75% of US consumers preferring glazed products versus unglazed[1], glazing is an easy way for bakers to create value with fresher, more premium looking products. “Using a traditional egg wash can be a headache in production, especially when it comes to food safety and pan cleaning” says Chris Gizzi, Senior Application Specialist at Puratos.

Puratos’ latest innovation, Sunset Glaze Easy Plus, adds a premium golden shine to savory and sweet baked goods, without the need for eggs or dairy. But what makes this product really shine (pun intended) is the superior user experience.  “Unlike other egg-wash alternatives, Sunset Glaze Easy Plus is completely water-based, significantly simplifying the pan-cleaning process” Gizzi continues. Its unique Ultra High Temperature (UHT) production technology and aseptic packaging result in a product that can be stored at ambient temperature, allowing bakers to free up valuable space in their cooling chambers.

Thanks to its unique formulation, Sunset Glaze Easy Plus meets even the strictest “no-no” list: it is free from preservatives, eggs, dairy, genetically modified organisms (GMOs), modified food starch, and maltodextrin.

The benefits of this new glaze go beyond food safety, clean label, and a superior user experience.  According to a study by Yukan, a company that specializes in analyzing the environmental performance of products, bakers can cut their CO2 emissions in half when replacing pasteurized eggs with Sunset Glaze Easy Plus.

Sunset Glaze Easy Plus can be applied before baking, is freeze/thaw stable, unflavored, and does not leave any sticky residue on your product. It’s the perfect way to make your buns, rolls, brioche, croissants and pies look even more indulgent.

Consumers are looking for affordable indulgences, so if you’re not glazing yet it’s time to get in the action! And with the plant-based tsunami not showing any signs of slowing down, Sunset Glaze Easy Plus is the–you guessed it—easiest way to grow your business!

Join our mission to re-invent indulgence with better food for a better future. To see Sunset Glaze Easy Plus in action, contact a Puratos USA Sales Representative today!

[1] Puratos consumer survey – n=407

About Puratos

Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.

For further information, visit www.puratos.us

Sunset Glaze Easy Plus