Partnership delivers retail distribution for X2’s line of clean, healthy energy drinks in the hometown market of X2 partners, LA Clipper Kawhi Leonard and Peloton Instructor Kendall Toole
Los Angeles, CA (October 21, 2021) – X2 Performance and AB ONE announced today that X2’s line of clean, healthy energy drinks will be distributed through the AB ONE network, beginning in Los Angeles. As part of this initial roll-out, X2 is now available to thousands of retailers in the Central LA, Riverside/Pomona and Beach Cities regions of Southern California, including select 7-11, ampm, Circle K and Anabi Oil locations. With this new partnership, X2 Performance will further their presence in the highly sought after Southern California market, expanding its current reach beyond CVS and Subway to now include the Convenience and Supermarket channels.
Already a staple in locker rooms of more than 30 Pro Teams across the NBA, NFL, MLB and NHL, X2’s Energy Drinks provide health conscious athletes of all types with sustained energy from clean, effective ingredients with no crash, no jitters and great taste.
“The energy drink consumer is moving towards better-for-you products, and we are extremely excited about working with X2 Performance to deliver their products to meet our retailers’ needs.” said Scott King, VP of Marketplace, AB ONE for Anheuser-Busch.
The partnership is the latest significant milestone this year for the A-list athlete-backed brand.
“We have been very happy with the steady progression towards our goal of expanding past the locker room and into the hands of health conscious consumers. We are thrilled AB ONE selected X2 Performance to be their clean healthy energy offering” said Mark French, X2 Board Member and CEO. With AB ONE’s best-in-class distribution network, and our differentiated offering coupled with the reach of our A-list athlete partners, we are optimistic that we will be bringing new customers to the growing energy category.
X2 is backed by marquee investors, including L Catteron and Sweetwater Capital, as well as shareholders from the world of sports, highlighted by NBA All Star Kawhi Leonard, NFL All-Pros Saquon Barkley and Lavonte David, as well as Peloton Instructor Kendall Toole. As the brand prepares for drastic expansion with AB ONE, beverage industry veteran and X2 investor Eric Foss will assume the role of Chairman. Foss has served as Chairman and CEO of two Fortune 200 food and beverage companies (Pepsi Bottling Group and Aramark) and brings deep experience and a proven track record of driving growth and shareholder value. His experience will provide invaluable counsel for the brand.
“Many critical steps have been taken this past year to set X2 up for success as we enter this critical growth phase with AB ONE” said X2 Board Chairman Eric Foss. With X2’s unique position in the market and an experienced management team focused on rolling out the brand in a disciplined strategic manner, it is an exciting time to assume the Chairman role and help Mark and my fellow board members scale the business.”
About X2 PERFORMANCE
X2 PERFORMANCE® delivers sustained energy using a combination of only clean and effective ingredients engineered to optimize your natural potential. The product line includes X2 ENDURANCE natural energy drinks and X2’s patented PERFORMANCE pre- + intra-workout supplements. X2 products are available at CVS Pharmacy and cvs.com, gnc.com, Subway, Amazon and on X2Performance.com. Learn more at X2Performance.com and follow us on Instagram, Twitter and Facebook.
