Starting off the New Year right, both Jake Samuel, CEO of Sunrise Fresh and his brother Case Samuel, VP Sales, have been appointed to acting committees of the newly formed International Fresh Produce Association.
“Being that the IFPA is a volunteer organization…” said Jake Samuel, “…once we applied to volunteer, we were surprised and delighted to be asked to serve on these committees. The ‘new’ association has come together quickly” he continued “ and I think it will have a huge impact on the fruit, vegetable and floral businesses here in the U.S.”
Jake will be serving on the IFPA Sustainability Council, which helps the membership to incorporate sustainable business practices and to share information and strategies throughout the supply chain.
Case will be serving on the IFPA Political Action Committee, which will help the membership to gain broader representation in Government for both regulatory and legislative affairs. “I am really looking forward to working with the IFPA PAC,” said Case Samuel, VP Sales at Sunrise Fresh, “There are so many issues out there and too often, regulations are promulgated or legislation developed without a clear understanding of the effects across the industry.”
The International Fresh Produce Association was formed January 1, 2022 in order to supersede two former industry groups; the Produce Marketing Association and United Fresh. The newly created website states “The leaders of the former United Fresh and Produce Marketing Association believe today’s industry members need an association that speaks with a more unified, authoritative voice; demonstrates its relevance to the world at large; advocates for member interests; and unleashes a new understanding of fresh produce”.
Stockton, California-based Sunrise Fresh, LLC is a family-owned and operated grower, producer and processor of premium dried fruits and nuts. Started in 2003, Sunrise Fresh is dedicated to providing the world with the finest natural dried fruit. The company offers retail bags, foodservice ingredients and bulk boxes of our fruit to a variety of different clients worldwide. Our premium dried fruits are available to consumers via AMAZON, Walmart.com and other retailers. Fruit is also available Wholesale & Bulk at www.sunrisefresh.com.
