NEW YORK — Feb. 28, 2022 — IFF Health will showcase its innovative capabilities, offering brand owners a range of complete solutions for next-gen products in novel delivery formats at Expo West 2022, March 9-12, California.
At booth 2533, attendees can explore a broad portfolio of ingredients with scientifically documented health benefits, such as HOWARU® range of clinically studied probiotic strains. IFF will showcase its unmatched microbiome expertise via unique combination products developed to address a wide variety of health concerns, including HOWARU® Feminine Health with POWDERPURETM Cranberry for women’s health, HOWARU® Protect Adult with Echinacea EFLA® 894 for immunity and HOWARU® Calm with Sharp-PS® to meet consumers’ rising demands for brain health.
Visitors can learn more about the new clinical data on Neuravena® green oat extract, a fast-acting nootropic that promotes mental resilience. IFF experts will be available at the booth to discuss how to develop novel and sensory-appealing products with natural and innovative brain health ingredients.
“From product ideation to formulation, IFF is a brand owner’s one-stop-shop to crafting nutrient-rich solutions in unique formats, like chocolate bars, beverages or gummies,” said Natalia Melo, North America regional marketing manager, IFF. “Our range of natural and science-back ingredients, creative and scientific expertise allow us to develop efficacious health products that will delight consumers with enticing colors and aromas, unforgettable tastes and desirable textures.”
Attendees will be invited to taste a range of innovative product samples that speak to current consumer demand:
- Immune-boosting Peach Mango Stick Pack – featuring HOWARU® Protect Adult (B. lactis BI-04®), POWDERPURETM Pure Source Vitamin Blend and Tastepoint Natural Flavors
- Coffee-Flavored Brain Health Bar – featuring Neuravena® green oat extract and POWDERPURETM Cold Brew Coffee
- Chai-Flavored Digestive Health Chocolate – featuring HOWARU® Kids Digestive Health (B. lactis HN019™) and POWDERPURETM Ginger
“In 2021, there was a 33% increase in consumers treating food as medicine, compared to 2020. This trend is likely to continue in 2022, as more consumers seek unique, delicious solutions that support their overall health,” said Jennifer Montgomery, global marketing leader, IFF1. “We’re looking forward to collaborating with customers on-site to pinpoint which ingredients, formats, tastes and scents are the right fit for their brand.”
To learn more about IFF’s application expertise, and how it can help you develop next-gen nutritious products, visit www.iff-health.com and https://www.howaru.com/business-partners-combo-formulations/.
[1] “Functional Foods, Sustainability Reflected In Top Food Trends For 2022 From Tastewise” – Food Industry Executive.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and sensorial experiences, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.
