Kellogg will split into three independent companies to focus on the snack business, Reuters reported Tuesday. The snacking portfolio, which includes brands like Pop-Tarts, Rice Krispies Treats, and Eggo waffles, will comprise the main business, while the North America cereal unit (Frosted Flakes, Froot Loops, etc.) and the plant-based business (MorningStar Farms) will be spun off. The company is also considering a sale of the plant-based business.
