The 1953 Friboi premium range, in addition to Seara breaded products and frozen poultry will be the company’s main highlights at the trade show
São Paulo, 2022 – JBS, the world’s largest food company, will showcase its brand portfolio at the 29th edition of SIAL Paris, one of the world’s largest retail and food service trade shows. The event, which runs from October 15 thru 19, will bring together attendees and exhibitors from over 200 countries. The company’s aim is to showcase its top brands, highlighting its multi-protein portfolio to global partners and potential new customers.
Friboi, the world’s top-selling Brazilian beef brand, will highlight one of its premium ranges, 1953 Friboi – select cuts from controlled origin comprising a special blend of European breeds. Serving consumers with discerning palates, the high-quality product is the result of advanced technology and standardization that ensures meat with a high level of marbling, smoothness and succulence.
Catering to the convenience segment, Seara will showcase its Seara Professional Premium Coated range of breaded products that are quick to prepare, made from 100% chicken breast and with no added artificial ingredients or palm oil. The range includes chunks, mini fillets and fillets for applications ranging from finger food to meals. In addition, the brand will run a special tasting session of its Seara Frozen Chicken Griller. The product, ideal for grilling or roasting, comes in different sizes (from 1100g to 1400g). All Seara highlights at the trade show strengthen the brand’s strategy of offering innovative, high-quality products.
JBS will host a Cooking Show with chef Morena Leite, a graduate of Le Cordon Bleu. Running throughout the four-day show, three 45-minute product tasting and cooking sessions will be held each day, for Seara at midday, Friboi at 2pm and Vivera at 4pm. The chef will offer a range of options for finalizing dishes, with surprises for attendees.
The 300-m² stand of JBS at SIAL Paris 2022 will also present the plant-based products of Vivera, a strong plant protein brand on the European market, in addition to Pilgrim’s, Swift, Moy Park, Great Southern and Aberdeen Black.
About JBS
JBS is global leader in protein-based food production. With a global platform diversified by type of products (poultry, pork, beef and lamb), the Company has over 250,000 team members in production units and offices on all continents, in countries like Brazil, the United States, Canada, the United Kingdom, Australia, and China, among others. In Brazil, JBS is the country’s largest employer, with over 145,000 team members. Worldwide, JBS offers an extensive portfolio of brands recognized for excellence and innovation: Seara, Swift, Pilgrim’s Pride, Moy Park, Primo, and Just Bare, among many others, which find their way every day onto the tables of consumers in 190 countries. The Company is investing in correlated businesses like leather, biodiesel, collagen, personal hygiene and cleaning, natural wrapping, solid waste management solutions, recycling, metallic packaging and transport, with emphasis on the circular economy. JBS conducts its operations allocating priority to high quality and food safety, while adopting the best sustainability and animal welfare practices across its entire value chain and, in March 2021 it assumed the commitment to become Net Zero by 2040. This means that JBS will zero the net balance of its greenhouse gas emissions, reducing the intensity of the direct and indirect emissions and offsetting all residual emissions. JBS was the first global company in the protein sector to take on this commitment, with the intention of feeding people around the world in an increasingly sustainable manner.
