From market firsts to brand mashups to returning fan favorites, here’s a look at this week’s new food and beverage launches.
Kettle Brand: Air Fried Chips
This week, Kettle Brand announced the first kettle-cooked, air-fried potato chip — the brand’s new Air Fried Chips are launching in Sea Salt & Vinegar, Jalapeno, and Himalayan Salt varieties.
Made with Kettle Brand’s patent-pending technology, the new product has a light, crispy texture and 30% less fat than the original versions.
Air Fried Chips are now available for the suggested price of $4.79 per 6.5-oz. bag.
Post Consumer Brands: Sweet Dreams Cereal
Post Consumer Brands just launched Sweet Dreams, the first ready-to-eat cereal promoting healthy sleep, in two flavors — Blueberry Midnight and Honey Moonglow.
Sweet Dreams cereal is made with whole grains, a nighttime herbal blend, and vitamins and minerals that support natural melatonin production.
The new cereal is available in grocery stores nationwide.
PEPSI x PEEPS: Marshmallow Cola
PEPSI and PEEPS are teaming up again to bring back their limited-edition marshmallow flavored cola.
For the first time, the drink will roll out to retail stores nationwide, available in 7.5-oz. mini-can multipacks and 20-oz. bottles.
MorningStar Farms: Pringles Chik’n Fries
In another brand mashup, MorningStar Farms and Pringles announced the launch of MorningStar Farms Chik’n Fries in two Pringles flavors — Original and Scorchin’ Cheddar Cheeze.
Containing 100% plant-based protein, the Chik’n Fries are the first of their kind in the U.S. plant-based market, boasting 11 grams of protein and 41% less fat than the leading homestyle chicken fries.
The Pringles Original flavored Chik’n Fries will be arriving to store shelves in March, and Scorchin’ Cheddar Cheeze will roll out in the fall.
NuttZo: Chilled Nut & Seed Butter Bars
NuttZo has a new addition to its line of better-for-you nut and seed butter products — Chilled Nut & Seed Butter Bars in Almond Butter Chocolate and Peanut Butter Chocolate flavors.
The new bars contain 7 to 8 grams of protein with only 4 grams of sugar and no artificial preservatives. They’re made with a blend of nuts and seeds that offer healthy fats, omega-3s, and amino acids.
Chilled Nut & Seed Butter Bars are available in 12-bar boxes through the brand’s website and Amazon, for the suggested price of $2.59 to $2.79 per bar.
Oreo: Mint Oreo Ice Cream
Oreo, a brand of Mondelez International, has a new treat joining its frozen treat portfolio — Mint Oreo ice cream.
The new dessert has a mint ice cream base with Oreo cookie pieces mixed in. Starting this month, it will be available at nationwide retailers for the suggested price of $6.99 per 48-oz. carton.
SNICKERS: Rockin’ Nut Road
SNICKERS, a brand of Mars, announced the return of SNICKERS Rockin’ Nut Road, a combination of roasted almonds, marshmallow-flavored nougat, and caramel, all coated in rich dark chocolate.
Rockin’ Nut Road will roll out to retailers nationwide this month in three sizes — Single (1.41 oz.), Share Size (2.82 oz.) and Sharing Size Pack (7.70 oz.).
