New Food and Beverage Product Launches, February 6 – 10

Better-for-you snacks, black truffle macaroni, and all-natural dumplings are among the latest food and beverage products hitting the shelves this week.

good2grow: Snackers

good2grow is launching a line of better-for-you kids products called Snackers. The single-serve oat and wheat crackers are available in Cinnamon and Chocolate varieties and feature collectable licensed character tops.

Snackers are available in 2-oz. packages at select regional retailers, with national distribution planned for this spring.

Pirate’s Booty: Crunch Attack!

Pirate’s Booty just launched its latest snack made with its signature aged white cheddar cheese — Crunch Attack! Great-White Cheddar Crunchy Rice and Corn Puffs.

The new snacks add extra crunch to the brand’s original white cheddar puffs and are made with real, simple ingredients.  

Crunch Attack! is available for the suggested price of $7.49 per 8-oz. bag.

LesserEvil: Space Balls & Cosmic Rings

Better-for-you snack brand LesserEvil announced the launch of two new products: 

• Space Balls, air-puffed whole grain organic corn balls with avocado oil and Himalayan salt, are available in Interstellar Cheddar and Cinnamon Sugar Stardust varieties.
• Cosmic Rings, organic whole grain corn made with avocado oil and simple seasoning in a toddler-friendly shape, will be available in Cosmic Cheddar and Berry Blast varieties. 

Both new products are Certified Organic, Non-GMO Project Verified, gluten-free, and kosher. Space Balls are also Certified Vegan.

Space Balls are currently available exclusively at Whole Foods Market, priced at $5.99 per 7-oz. bag, with availability to more retailers coming soon. Cosmic Rings will be available at Walmart locations later this quarter, priced at $3.99 per 3-oz. bag.

Sweet Aya: Tiger Nut Snacks

Sweet Aya is introducing a line of plant-based snacks made with tiger nuts in three flavors — Dark Chocolate Covered, Sea Salt Roasted, and Smokey BBQ. 

The new Sweet Aya Bites boast the reported health claims of tiger nuts, supporting healthy digestion, blood sugar levels, heart function, and immunity. They can be eaten straight from the package or used in salads, oatmeal, or baked goods. 

The new products are available in 4-oz. resealable pouches for the suggested price of $5.99.

Goodles: Black Truffle Macaroni

Goodles launched its latest flavor of better-for-you boxed pasta — Here Comes Truffle, a blend of white cheddar, Parmesan, and black truffles. 

The macaroni product contains 15 grams of protein and 8 grams of fiber per serving as well as prebiotics. 

The new pasta is available in packs of four and 12 through the brand’s website.

Royal Hollandia: Seasonal Cheese Wedges

Dutch cheese maker Royal Hollandia is adding four new seasonal flavors of cheese wedges — Black Garlic Gouda, Walnut Gouda, Garden Herb Gouda, and Very Berry Goat Cheese.

The limited-edition cheeses are available in 6-oz. wedges.

Laoban Dumplings: All-Natural Dumplings

Laoban Dumplings, which got its start as a dumpling shop in Washington, D.C., is bringing its all-natural, chef-driven dumplings to Whole Foods Market stores nationwide. 

Made from scratch with clean label ingredients and recipes by Michelin-awarded Chef Tim Ma, the dumplings are available in three varieties — Ginger Chicken, Pork Soup, and Livin’ On the Vedge.

All varieties are available in the frozen section of Whole Foods Market, priced at $6.99 per bag.