As part of its global expansion strategy and its consumer-centric vision, the latin bevtech founded by Argentine Carlos Sluman enters the cold brew coffee ready to drink industry, expanding its footprint in the natural energy category.
US, July 25th 2023.- Beliv, the fastest-growing better-for-you beverage global company in Latin America, with a portfolio of more than 40 brands, presence in 30 countries and founded by Argentine entrepreneur Carlos Sluman, announces the acquisition of 78% stake in High Brew. High Brew is a pioneering and leading brand in the cold brew coffee ready to drink industry, which is a rapidly growing category in the United States. The remaining shares will continue to be held by its founder, David Smith, and current investors.
The milestone is a part of Beliv’s global expansion strategy and its consumer centric vision, and lets the company increase its footprint in the country where it is already present with OCA, Güitig, Petit and Big Easy, added to the portfolio through a purchase in 2021. Beliv operates in China, Europe and Latin America, offering a diverse range of products, including natural energy beverages, functional and carbonated waters, as well as juices and nectars. Notably, Citric Juices holds a prominent position in Argentina, Uruguay, Chile and the Asian market.
High Brew is a strongly positioned brand in the cold brew coffee ready to drink industry, with 6 out of 10 customers purchasing the beverage at least once a day. Due to the cold extraction process, it naturally contains more antioxidants, enhancing its original flavor and significantly reducing the characteristic acidity of the traditional brewing method. High Brew has a premier 8oz can presentation available in 11 flavors, all of them 100% natural and low in sugar: Double Espresso, Mexican Vanilla, Dark Chocolate Mocha, Black Triple Shot, Black & Bold, Creamy Cappuccino + Protein, Nitro Caramel Cold Brew, Nitro Cold Brew, Nitro Sweet Cold Brew, Peppermint Mocha and Espresso Triple Shot.
The brand was founded in 2013 by David Smith, a leading figure in the food and beverage industry in the United States. Smith now joins Beliv as a consultant, bringing his experience and market knowledge to enhance the expansion of the portfolio in the upcoming years.
“The entrepreneurial spirit is our point of connection, and we have a strong desire to build together our growth in the United States, which is one of the strategic markets for the expansion of Beliv’s business. This acquisition is essential to continue developing a well-positioned and solid portfolio, backed by a consumer-centric vision”, explained Carlos Sluman, founder, CEO and partner of Beliv. He added: “With High Brew we are adding a disruptive product in a booming category, through its distribution to 15,000 sale points in the US and the collaboration with 54 strategic partners”.
David Smith pointed out that both High Brew and Beliv share the same values: entrepreneurial spirit, proven management and a great ambition for growth. “Undoubtedly, we share the same identity, commitment and vocation”, he emphasized. He also stated that “sustainability will continue to be a differential value in the operation since High Brew needs the best beans to make the best coffee, and this means supporting all those who participate in the value chain”.
About Beliv Company
Beliv was founded in 2009 by Argentine entrepreneur Carlos Sluman. Its vision was to lead the growth of better-for-you beverages and its mission, to transform the way people quench their thirst, driven by wellness and inspired by nature.
It is a Grupo Mariposa company, a multinational beverage corporation with a track record of 138 years that operates in the United States, Canada, Central America, the Caribbean and South America, with the largest product portfolio in the region and distribution in more than 2 million points of sale. Other business units of Grupo Mariposa are cbc (which is a partner of PepsiCo and its oldest bottling company in the world), Bia, Apex and Apex Capital.
Beliv currently manages 40 brands in 30 countries (it operates in China, Europe and Latin America) with a multi-category vision focused on developing better-for-you beverages. Some of the brands which are already available in the United States are OCA, Güitig, Petit and Big Easy.op and Big Easy. Beliv Company.
About High Brew
High Brew was founded in 2013 by David Smith, a natural born entrepreneur who also created Sweet Leaf Tea (acquired by Nestlé in 2011), Live Kombucha Soda and Rhythm Superfoods. Pioneer brand in cold brew coffee ready to drink industry and leader in the United States, High Brew is brewed from 100% Arabica, premium coffee beans, which are later roasted and processed in the United States. Available in 11 flavors, which are 100% natural and low in sugar, is distributed to more than 15.000 locations in the United States, a leading brand on e-commerce and also found in most major supermarket chains such as Whole Foods, Sprouts, Albertson’s, Safeway, Kroger, HEB, Costco, Raley’s, Wegman’s, The Fresh Market, among others.
