The Humble Seed joins global CPG leader Manitoba Harvest in the Fresh Hemp Foods Ltd brand portfolio
NEW YORK and WINNIPEG, Manitoba – July 19, 2024 – Fresh Hemp Foods Ltd, owner of Manitoba Harvest, the global CPG leader in hemp foods, is proud to announce the expansion of its wellness foods product offering with the acquisition of The Humble Seed. The Humble Seed, a better-for-you snack brand founded in the US in 2022, offers a range of seed-based crackers made with six super seeds, including hemp.
Currently sold through major national retailers including Sprouts, HEB, Fresh Thyme, The Fresh Market, HyVee, and Amazon, The Humble Seed seed-based crackers are grain-free, gluten-free, and Non-GMO Project Verified, and come in three flavors: Sea Salt, Garlic Herb, and Everything.
Jared Simon, President of Manitoba Harvest, said “We are excited to integrate The Humble Seed brand into our line of products and our manufacturing infrastructure, robust distribution network, sales and marketing. The Humble Seed will now join Manitoba Harvest, the leading global hemp food brand, to further our goal of educating consumers on the power of hemp and other super seeds. Seeds are often tiny, but mighty, and pack a punch in terms of plant-based protein and healthful omega-3 fatty acids.”
Sarah Meis, Co-Founder of The Humble Seed, said “We launched The Humble Seed with the vision of harnessing the power of seeds to make healthier snack foods. Fresh Hemp Foods, LTD. is an industry leader in this space, and we are excited to see The Humble Seed grow under their leadership.”
The company expects to introduce and expand The Humble Seed brand of products across grocery stores and ecommerce outlets nationwide.
About Manitoba Harvest and Fresh Hemp Foods Ltd
Manitoba Harvest is a pioneer and leader in branded hemp-based foods, and is recognized as a Certified B Corporation and the first Canadian food company to attain a Carbonzero Certification.
Taking the seed-to-shelf approach since 1998, Manitoba Harvest is committed to quality, sustainability, and consumer wellness. With an extensive product portfolio of Hemp Hearts (shelled hemp seed), Hemp Protein, Hemp Protein Blends, Hemp Granola, and Hemp Oil, Manitoba Harvest products are sold globally and in approximately 17,000 retail stores across North America.
