Jesse Amoroso and Kevin Barr take the helm to usher in the 120-year-old family-owned bakery’s next chapter.
PHILADELPHIA, PA (February 18, 2025) – Amoroso’s Baking Company (Amoroso’s), a fifth-generation, family-owned bakery, renowned for its pioneering role in the art of sandwich making since 1904 today announced the appointment of two key leaders to executive positions. Jesse Amoroso, fifth-generation family member, was named President and Chief Operating Officer (COO), succeeding his father, Len Amoroso, Jr., who will remain Co-Chairman and Chief Executive Officer (CEO), while Dan Amoroso, Jr. will remain Co-Chairman and Treasurer. Kevin Barr was appointed Chief Financial Officer (CFO). These leadership changes position the 120-year-old company for continued growth and innovation in the baking industry.
Amoroso’s is an iconic brand known for its signature Italian-style hearth-baked bread and rolls, available at restaurants and grocery stores nationwide, that are part of legendary Philadelphia sandwiches such as cheesesteaks, hoagies, and roast pork. To support the company’s expansion, Amoroso’s relocated to Bellmawr, NJ in 2015 to support improvements in product quality, food safety, manufacturing, and distribution. As Amoroso’s continues to expand, its team is committed to upholding the century-long standard of quality, service, and innovation, while driving future growth.
Jesse Amoroso is a graduate of The University of Pennsylvania who worked as a financial analyst at Financo, a boutique investment bank prior to formally joining Amoroso’s in 2010. During the past 15 years, Jesse has held numerous positions across the organization, including Production, Sales and Marketing Associate, Finance and Accounting, and Business Development. He is committed to the industry and has served as Co-Chair for NextGen Baker, American Bakers Association, and Board of Directors for the Independent Bakers Association. Most recently, Jesse became a member of Drexel University’s Food Lab Advisory Council, a food product design and culinary innovation lab, and previously worked alongside the Children’s Scholarship Fund Philadelphia, staying connected and involved with the community.
“It’s a privilege to carry forward my family’s legacy and collaborate with our dedicated team to guide Amoroso’s into our next chapter, reaching a broader audience of food lovers,” says Jesse Amoroso, President and COO. “We aim to make the Amoroso’s name synonymous with experiences—whether at your local restaurant or eatery, the game, concerts, at home, or wherever people gather to create lasting memories.”
Kevin Barr is a graduate of The Wharton School of the University of Pennsylvania. Before joining Amoroso’s, Kevin spent over 14 years at Phoenix Management Services, where he provided management consulting services, filled interim C-suite positions and provided investment banking services primarily to family-owned businesses in the middle market. He has spent over six years advising both Amoroso’s and 151 Foods, the last three as Interim CFO.
“As CFO, I’m excited to build on Amoroso’s legacy by continuing to support growth initiatives through continuous improvement, investments in technology and equipment, and driving innovation that supports the long term goals of the Amoroso family,” says Kevin Barr.
“After 55 years, Dan and I are both proud and grateful to pass the torch to Jesse, who will continue our family’s legacy and inevitably expand upon it knowing his strong sense of ambition,” said Len Amoroso, Jr., Chairman and CEO.
Jesse, Kevin, and team are ushering in an exciting era for Amoroso’s. The brand is engaging in strategic partnerships in its hometown of Philadelphia and beyond with the likes of Dietz & Watson, the Philadelphia Eagles, and the Philadelphia 76ers.
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About Amoroso’s:
Amoroso’s, a fifth-generation family-owned and operated bakery, has been a pioneer in the art of sandwich making since its founding in Philadelphia, PA in 1904. Their hearth-baked bread and rolls, synonymous with Philadelphia’s most legendary sandwiches, are available at restaurants and grocery stores nationwide. For more information, visit https://www.
About 151 Foods:
151 Foods, LLC is the manufacturing entity owned by the Amoroso family that produces Amoroso’s Rolls, its Ginsburg portfolio of Rye Bread and Bagel varieties, and products for several other brands. The Company began operations in 2015 and is located in Bellmawr, NJ.
