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Consumer Insights: Better-For-You Candy Trends

December 12 @ 2:00 pm - 3:00 pm EST

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Shoppers want healthier options, yet still want to treat themselves. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format. This webinar will explore the demand for better-for-you confections, looking at factors that drive sales in the market, as well as trends in the category.

Learning objectives:

  • Understand strategies for developing and marketing better-for-you confectionery
  • Discover evolving consumer preferences in the sector
  • Identify key ingredients and label claims that influence consumers’ purchasing decisions
  • Explore possible flavors for better-for-you products

Details

Date:
December 12
Time:
2:00 pm - 3:00 pm EST
Event Category:
Website:
https://www.snackandbakery.com/events/3302-consumer-insights-better-for-you-candy-trends

Organizer

Candy Industry