Mars announced yesterday that it will invest approximately $1 billion in its Sustainable in a Generation Plan.

That plan includes efforts to fight climate change as well as tackle social challenges. The company has committed to reducing greenhouse gas emissions across its value chain by 67% by 2050; increasing income, respecting human rights, and unlocking opportunities for women; and helping people and their pets live healthier lives.

CEO Grant F. Reid commented: “This plan is about not just doing better, but doing what’s necessary. We’re doing this because it’s the right thing to do but also because it’s good business. Creating mutual benefits for the people in our supply chain, and mitigating our impact on the environment are sound business choices. We also know that increasingly our consumers care about these issues as much as we do.”

Mars will unveil further details of the plan later this month at the UN General Assembly and Climate Week in New York. According to the press release, it will have something to do with M&Ms.


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