Puratos Broadens Its Taste Tomorrow Consumer Trends with An In-Depth Look at the Impact of Covid on Consumer Behavior Around Baked Goods

Puratos launches Taste Tomorrow COVID Consumer Insights to help bakeries tackle shifting market trends and prepare for the New Normal.

(Pennsauken, NJ, December 7, 2020) — Puratos, one of the bakery industry’s leading ingredients suppliers, has debuted a new consumer survey conducted around the world as countries emerge from lockdown. The new insights expand on their 2019 findings and add a critical public health dimension to Puratos’ proprietary Taste Tomorrow insights platform. The results offer a compelling view of consumer behaviour changes before, during and after the pandemic and new opportunities for bakery, sweet goods, and chocolate companies.

Sample findings include:

• 75% of consumers indicated they would snack as much or more in the future than they did before COVID.
• 38% of consumers indicate they are uncomfortable purchasing unpackaged bakery items.

While the latest Taste Tomorrow survey focuses on US consumers, Puratos leveraged its global network to conduct the same survey around the world as countries emerged from lockdown. The results show that US consumers are adapting differently than many other countries in response to the pandemic, which has broad implications for large manufacturers. In addition, there have been notable shifts in what US consumers perceive to be the most important product qualities when choosing bread, sweet goods, or chocolate, especially for packaging, health and hygiene. While much remains uncertain around COVID-19, the results offer an important roadmap for the bakery industry to stay ahead of consumer needs in 2021 and beyond.

Customers can contact their Puratos sales representative for an in-depth presentation on the latest survey findings or a deep dive on Puratos’ Taste Tomorrow Consumer Insights platform. Visit www.puratos.us to learn more about Puratos.

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About Puratos
Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.

For further information, visit www.puratos.com.

Press Contacts
Jaina Wald
Head of US Marketing
E [email protected]

Dotti Haynes
Sr. Marketing Manager, Puratos US
E [email protected]

Puratos US
1660 Suckle Highway
Pennsauken, NJ 08110
T 800 654 0036
F 856 428 2939
www.puratos.us