PepsiCo today announced that it would establish two new “Digital Hubs” — one in Dallas and one in Barcelona — to “centralize skills, development, and delivery of emerging digital capabilities, such as AI [artificial intelligence], machine learning, and more.” The company plans to create more than 500 new high-caliber data and digital jobs at the hubs in the next three years.

The Dallas Hub will support the development of global solutions with a focus on PepsiCo’s North American businesses, while the Barcelona Hub will be a Center for Excellence for global digitalization priority programs. “Together, the Hubs will accelerate the way PepsiCo develops, centralizes and deploys critical digital capabilities, such as near instant, holistic, predictive analytics and ecosystem engagement across our global operations,” the company wrote in a press release.

The vision is a future “where customers will have improved access to real-time sales and inventory data; consumers will benefit from consistent product availability at the right place, right time and right price; and employees will utilize predictive decision-making tools, giving them the ability to manage more complexity with enhanced efficiency.”

“By creating an agile and dedicated environment where innovation will thrive, our talent will have the opportunity to lead work that will reach global scale and have a significant impact for PepsiCo for many years to come,” commented Athina Kanioura, the company’s Chief Strategy & Transformation Officer.

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