Group of diverse people working on a new eco product or dietary supplement in the office. Branding and development of new trendy foods concept

Last week, PepsiCo officially launched its second Greenhouse Collaborative Accelerator program in North America. The program is a startup incubator to help grow “purpose-driven brands at the forefront of transformative trends that are changing the way consumers eat and drink.”

Ten U.S.- or Canada-based startups will be selected to participate. PepsiCo is specifically looking for companies tackling problems in these categories:

  • Plant-based solutions
  • Natural ingredients that nurture us
  • Energy & mood management
  • Enabling healthy consumption in a sustainable way

Each participant will be granted $20,000 in funding and will participate in a 6-month program to accelerate their growth. At the end, one company will receive an additional $100,000 in funding.

The Greenhouse program is specifically targeted toward “businesses or brands [that] integrate purpose into their offering, meeting the needs of current and future consumers, communities, and/or our planet.” Last year’s winner was Hapi Drinks, a “sugar-free kids drink founded with the mission to fight childhood obesity and Type II diabetes.” PepsiCo reports that the 10 companies in the first cohort grew an average of 200%.

Applications are due January 6. More details here.

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