The week’s new product lineup includes new varieties of favorite snacks and treats, plant-based coffee creamers, and energy drinks with a spicy kick.
Hershey: New Kit Kat Varieties
The Hershey Company introduced two new permanent additions to the Kit Kat brand to start off the new year — Chocolate Hazelnut Thins and Duos Strawberry + Dark Chocolate.
The new Duos flavor is available in both standard and king sizes, while the new Thins variety is available in 3.1 oz and 7.37 oz bags.
Pepperidge Farm: Mega Bites Goldfish Crackers
Pepperidge Farm’s Goldfish crackers just got bigger and bolder with Mega Bites, a new variety with 50% larger crackers than regular Goldfish. The larger size of the popular kids’ snack was designed with “Grown Up” fans in mind.
Mega Bites are currently available in two flavors — Sharp Cheddar and Cheddar Jalapeño — with a suggested retail price of $2.69 per 5.9 oz bag.
Chobani recently announced a new line of plant-based coffee creamers in four varieties — Sweet & Creamy, French Vanilla, Chocolate Hazelnut, and Caramel Macchiato. The creamers are made without dairy, lactose, or GMO ingredients and contain no artificial flavors, sweeteners, or preservatives.
The company also launched a dairy-based flavor called Sizzlin’ Brown Sugar that will be available for a limited time. The flavor won the fan-favorite title in Chobani’s “I Dream of Creamer” contest last year.
All new creamer varieties are available in a 24 oz size.
Echelon: Pre-Workout Energy Drink
Echelon, a new military-developed performance beverage, is exclusively hitting GNC shelves nationwide in three flavor varieties — Berry Habanero, Watermelon Thai Chili, and Yuzu Cayenne. All flavors get their spice from the hot pepper-derived Capsaicin.
For a boost of energy or pre-workout fuel, the ready-to-drink beverage contains 300 mg of caffeine and 200 mg of l-theanine, as well as beta-alanine and a NOS blend.
The new energy drink varieties are available exclusively through GNC, for $34.99 per 12-pack of 8.4 fl oz cans.