Snacking is trending toward healthier ingredients and informed dietary choices, according to the new Snacking Trends Unwrapped report from That’s It. The report, which combines insights from 1,000 U.S. consumers and 100 nutrition professionals and members of the brand’s NutritionFAM program, identifies the top three trends in snacking:
- Bringing more fruits and vegetables to snack time was a top trend for 91% of surveyed nutrition professionals and more than half (53%) of surveyed consumers.
- Reducing consumption of sugar and sugar alcohols ranked in the top three for 52% of nutrition professionals and 40% of consumers.
- Closely reviewing the front and back of the package for nutritional information ranked highly among 55% of nutrition professionals and 30% of consumers.
The report also highlights the two lowest-ranking trends:
- Only 21% of consumers and 4% of nutrition professionals ranked keto and low-carb snacks as a top trend.
- Perhaps due to a lack of awareness among the general public, allergy-friendly options was a primary trend for just 37% of nutrition professionals and 15% of consumers. This may change as the number of children with food allergies continues to grow.
See the full Snacking Trends Unwrapped report for more insights.
