Healthy diet plan for weight loss, daily ready meal menu. Close up Woman weighing lunch box cooked in advance, ready to eat on kitchen scale. Balanced portion with healthy dish. Pre-cooking concept.

The pandemic has changed the way Americans eat. According to new research from the Portion Balance Coalition, 58% of consumers are eating smaller portions compared to what they consumed before the COVID-19 pandemic. Half (50%) are also choosing more portion-controlled snacks.

Consumers are also making healthier choices about what they eat:

  • 72% are eating more meals at home
  • 61% are drinking more low- or no-sugar sweetened beverages
  • 60% are choosing more snacks lower in sugar, sodium, or fat

The desire for portion control is impacting purchasing behavior. More than half (53%) of consumers said they buy multi-packages with predetermined portion sizes, while 45% said they buy smaller packages of food items to help them manager how much they eat (up from 38% in 2019) and 44% said they do the same with beverages (up from 40% in 2019).

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