For the 90% of consumers who snack daily, company values are key, according to Frito-Lay’s just-released 2022 Snack Index. The top values driving purchases are sustainability practices, community impact around food access, and how companies treat their employees.
Aside from these values, consumers look for flavor innovation and combinations. More than one-third (35%) said innovation is the top factor impacting snacking choices. And across all demographics, 42% consumers prefer flavor combinations like sweet and spicy or tangy and salty over other categories, including regional and international flavors.
More key findings:
- On the sustainability front, consumers are more interested in naturally sourced ingredients than in production-related factors (e.g., recyclable or compostable packaging).
- Parents are more likely than non-parents to replace meals with snacks several times per week.
- Consumers often try new flavors in a snack first and then try other foods with that same flavor.
