Well-established food and beverage brands resonate strongly with Millennials, a sentiment reflected clear as day in Moosylvania’s 100 Brands list for 2018.
You’ll find 25 food and beverage companies including retailers, manufacturers, and restaurants on Moosylvania’s list this year — here are the rankings. The list is compiled using Olympic scoring, so there are ties.
#4 — Target
#5 — Walmart
#11 — Coca-Cola
#14 — Starbucks
#24 — Pepsi
#26 — Costco
#37 — McDonald’s
#43 — Taco Bell
#50 — Trader Joe’s
#56 — Aldi
#59 — Kroger
#61 — Mountain Dew
#63 — Dr. Pepper
#65 — Kellogg’s
#69 — Chick-Fil-A
#69 — Whole Foods
#72 — Meijer
#73 — Hershey’s
#79 — Frito-Lay
#83 — Dunkin’ Donuts
#86 — Wendy’s
#91 — Panera
#98 — Chipotle
#100 — Monster Energy
#100 — Wegman’s
Every company on this list prioritizes key things that matter to Millennials such as creating a memorable brand experience, using fresh, healthy ingredients, keeping price points reasonable, and claiming corporate responsibility for global issues. Although the food and beverage businesses that broke through to this ranking are household names, startups have ample opportunity to take cues from these established trailblazers in the industry to pave their own way towards long-term prominence.
To learn more about Millennial buying habits and preferences, check out these articles.
- Hershey’s, Oreo, and M&M’s Named “Most Trustworthy Brands” by Millennials and Gen Z
- Millennials Love to DIY
- Millennials are Reviving the Frozen Foods Section
- Study Finds Millennials Spend Less on Food at Home, Take Fewer Trips to Grocery Store
- Millennials Prioritize Food Health, Sustainability
- Today’s Millennial: Tomorrow’s Organic Parent
- The Millennial Love List: Healthy Snacks, One-Stop Shopping, and Authentic Brands
- What Millennials Want From Snack Foods: Report
