By Audra Nebolini, CBX
Every food marketing brief for the past decade has used the word “Millennial,” along with the message that this generation demands new products and experiences to make life better.
In the realm of brand strategy and design,...
By Mike Black, SVP at Profitero
At the start of the pandemic, online shopping, and online grocery in particular, was an obvious need for consumers looking for an easy and safe way to buy essentials. Now as restaurants, bars, and...
2020 was a big year for welcoming new pets into the household. Three out of ten pet owners added a furry family member last year. And although dog and cat adoptions declined overall compared to 2019, fostering increased by...
“The events of 2020 caused a fundamental reset in human behavior,” according to Mintel’s new report, 2021 Global Food and Drink Trends. Mintel believes consumer behavioral shifts related to wellbeing, value, and identity will affect how food, drink, and...
There’s been much speculation about what directions the food and beverage industry will head this year. In large part, the top anticipated trends have focused on consumer eating behaviors, like increasing demand for plant-based foods and functional ingredients. quench,...
In 2019 the U.S. and Canadian food and beverage industry closed 276 mergers and acquisitions, according to Duff & Phelps, a multinational financial consultancy that publishes quarterly Food and Beverage M&A Landscape reports. The firm’s Fall 2020 report reveals...
What’s in store for food in 2021? We reviewed the trend predictions and identified four that experts believe will define the food industry in the coming year.
Sources:
Specialty Food Association (SFA)
Innova Marketing Insights
ADM
Whole Foods
Grande Custom...
Innova Marketing Insights announced its top 10 food trends for 2021. Here are highlights from the November 11 webinar.
Transparency triumphs
Brands are upping their transparency game to meet evolving consumer demands. Innova includes sustainability and clean label in this trend....
Last month, ADM released the five global trends they believe will transform the food and beverage industry in 2021:
A more proactive approach to nourishing the body and mind
Sustainability takes center stage
The gut microbiome emerges as the...
The pandemic has changed how people shop, accelerating some trends and derailing others. According to new research by Deloitte, in the fresh food category, sales have accelerated, but the customer profile has changed. This has implications for fresh, processed,...